Professor Ron Smith’s background information and useful tips
Nine Steps for Strategic Communication Outline of the planning process, with step-by-step worksheets
PRSA Code of Ethics
Tactics for Integrated Communication Comprehensive listing of communication activities
Communication Links to professional organizations, resources on ethics and diversity, publications, and media literacy/criticism
Teaching notes and background information on professional topics
Careers in Public Relations
Crisis Communication
Ethical Issues in Advertising
Ethical Issues in Public Relations
Goals & Objectives
Media Relations
Public Relations & Ethnic Demographics
Publics
Reputation and Image
Research Methods
Social Marketing
Systems Theory
Historical overview of the evolution of public relations
Part 1: Ancient History of Public Relations
Part 2: Colonial History of Public Relations
Part 3: Modern History of Public Relations
Pioneers in the Development of Contemporary Public Relations
Resources for Writing
Common Sense Stylebook Abridged AP Stylebook, with styles for internal publications
Fog Index How to calculate the readability level of your writing
MBTI Personality Types and Writing Ron's writing tips
Writing Links
APA Citations and Documentation Style Summary and examples of American Psychological Association style
APA Style (Web Extension) Link
Guide for Writing Research Papers Link
Writing Center (University of Wisconson-Madison) Link