Spring 2002
Admission into the Public Relations Management track of the Multidisciplinary Studies master's program. Satisfactory completion of COM 610, COM 620, and COM 630.
Practical application of knowledge acquired in COM 610, COM 620, and COM 630 through the development of a strategic public relations campaign or project. For an overview of the various phases and steps of this project see Nine Steps for Strategic Planning.
Jan 24: Class (Orientation)
Jan 31: Individual Progress
Feb 7: Individual Progress
Feb 14: Class (Research)
Due: Draft of Research Section & Progress
Report
Feb 21: Individual Progress
Feb 28: Class (Strategy)
Due: Draft of Strategy Section & Progress
Report
Mar 7: Individual Progress
Mar 14: Individual Progress
Mar 21: Class (Tactics)
Due: Draft of Tactics Section & Progress
Report
Mar 28: Individual Progress (Spring recess)
Apr 4: Class (Evaluative Research)
Due: Draft of Evaluation Section
Apr 11: Individual Progress
Apr 18: Class
Due: Preliminary Draft of entire project
Apr 25: Individual Progress
May 2: Class
Due: Final project
Brief progress reports (1 or 2 pages each) are due at designated class meeting. In these reports, focus on two things:
1. Note any difficulties or yet-to-be-included segments in the section drafts.
2. Outline your general approach to the subsequent section, along with any anticipated difficulties.
25%: On-time submission of Section Drafts (minus 5 points for each late submission)
75%: On-time submission of Final Project
- Research section: Identification and analysis of issue, analysis of organization, identification and analysis of publics. Include original research with this section.
- Strategy section: Objectives, action/response strategy, and verbal/nonverbal communication strategy.
- Tactics section. Outline of all communication tactics, with schedule and budget.
- Evaluation section: Methodology for evaluating the achievement of objectives and effectiveness of each tactic in achieving objectives.
Connect with Ron Smith's home page.
Contact Ron Smith at smithrd@bscmail.buffalostate.edu.