1. Aug 29
Course
Introduction
Topic Overview (MD)
Theory Introduction (RS)
2. Sep 5
Read: Introduction
Public Relations & Integrated Communication (MD)
Models of Public
Relations (RS)
Due: Journal 1
3. Sep 12
Read: Appendix
B
Public Relations Ethics (RS)
Semiotics, Visual Communication
(MD)
Due: Journal 2
4. Sep 19
Read: Steps 1 &
2
Organizations & Communication (MD)
Systems Theory (RS)
Due:
Journal 3
5. Sep 26
Read: Step 3
Publics
(RS)
Psychographics, Geodemographics (MD)
Due: Journal 4
6. Oct 3
Read: Appendix A
Formative Research (RS)
Opinion Leaders; Multi-Step Flow of Communication
(MD)
Due: Journal 5
7. Oct 10
Read: Step 4
Strategy A - Mission & Vision, Goals & Objectives (MD)
Diffusion of
Innovation Theory (RS)
Due: Report 1
8. Oct 17
Read: Step 5
Strategy B - Public Relations Action & Response (RS)
Cognitive Theories
(MD)
Due: Journal 6
9. Oct 24
Read: Step 6
Tactics
A - Personal Communication (MD)
Persuasion; Source Credibility (RS)
Due:
Journal 7
10. Oct 31
Read: Step 7
Tactics B - Organizational Media (MD)
Topic: Emotional & Rational
Appeals (RS)
Due: Journal 8
11. Nov 7
Tactics C - News Media
(RS)
Media Uses & Gratifications Theory, Agenda-Setting Theory
(MD)
Due: Journal 9
12. Nov 14
Tactics D -
Advertising Media (MD)
Packaging Communication Tactics (RS)
Due: Journal
10
13. Nov 21
Read: Step
8
Campaign Management, Schedule, Budget (MD)
Legal Issues (RS)
Due:
Report 2
Nov 28
Thanksgiving. (Relax!
Enjoy! Might as well take the evening off...)
14. Dec 5
Read: Step
9
Evaluative Research (RS)
Contemporary Issues in Public Relations
(MD)
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