MediaWriting

By W. Richard Whitaker, Janet Ramsey, and Ronald D. Smith

Third edition: 2009.Routledge/Taylor & Francis

Colleges & universities using this book

MediaWriting is an introductory text for college and university students in writing for journalistic and public relations media. A particular feature of this book is that it provides an introduction to writing for the three major professional areas associated with media writing: print journalism, broadcast journalism and public relations

Part 1: The Basics
Chapter 1: Introduction, Theory, and News
Chapter 2: Research Skills
Chapter 3: Interviewing Skills
Chapter 4: Writing and Editing Skills
Chapter 5: Law and Ethics

Part 2: Print Journalism
Chapter 6: Basic News Stories
Chapter 7: Reporting
Chapter 8: Rewriting
Chapter 9: Features

Part 3: Broadcast Journalism
Chapter 10: Copywriting
Chapter 11: Reporting

Part 4: Public Relations
Chapter 12: Public Relations Writing
Chapter 13: Communicating Through Organizational Media
Chapter 14: Communicating Through News media
Chapter 15: Communicating through promotional media

Conclusion
Chapter 17: MediaWriting for the 21st Century

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