Curriculum Vitae

Ronald D. Smith APR

Updated Summer 2009

• Education
• Teaching Experience
• Academic Credentials
• Professional Credentials

Education

S.I. Newhouse School of Public Communications
Syracuse University, Syracuse NY
Degree: Master of Science in Public Relations (Summa cum laude; 1985)
Focus of study: Organizational Public Relations

Lock Haven State College (now Lock Haven University)
Lock Haven PA
Degree: Bachelor of Science in Secondary Education (1970)
Focus of study: English, Journalism

Continuing Professional Education
School of Education, University of Dayton
Nondegree Program: School Administration and Development (1989)
Focus of Study: Public Relations, Fund Raising

Buffalo State College (SUNY)
Writing Across the Curriculum Seminar (1992)
Various workshops in research, grantwriting, and computer applications

Center for Studies in Creativity, Buffalo State College (SUNY)
Creative Problem Solving Seminar (1991). Certification as facilitator

Teaching Experience

Buffalo State College
Professor of Public Communication (2000-Present)
Associate Professor of Public Communication (1996-2000)
Assistant Professor of Public Communication (1990-1996)

• COM 100 Media Literacy
• COM 210 Introduction to Media Writing
• COM 301 Principles of Public Relations & Advertising
• COM 308 Public Relations Writing
• COM 401 Applied Communication Research
• COM 408 Public Relations Case Studies
• COM 418 Campaigns in Public Relations & Advertising
• COM 450 Communication & Society (senior seminar)
• COM 488 Communication Internship
• COM 495 Special Projects in Communication
• COM 499 Independent Study in Communication(

• COM 590 Graduate Independent Study in Communication
• COM 610 Strategic Public Relations
• COM 620 Public Relations Management
• COM 630 Applications in Public Relations
• COM 640/690 Certificate Project/Masters Project in Public Relations Management

Syracuse University, Syracuse NY
Adjunct Professor of Public Relations (1990)

• PRL 427 Public Relations Media

San Francisco Public Schools, San Francisco CA
Tutor & Teaching Assistant in English (1971-72)

Academic Credentials

Academic Publications

• Book (author): Strategic Planning for Public Relations. New York: Routledge/Taylor & Francis (3rd edition 2009)
• Book (author): Becoming a Public Relations Writer: A Writing Process Workbook for the Profession. New York: Routledge/Taylor & Francis (3rd edition 2008)
• Book (author): Introduction to Language and Communication: A Primer on Human and Media Communication for the United Arab Emirates University (2004)
• Book (co-author): MediaWriting. New York: Routledge/Taylor & Francis (3rd edition, 2009)
• Book (co-editor): Shoot the Indian: Media, Misperception and Native Truth. American Indian Policy and Media Initiative (2007)
• Chapter (author): "Campaign Design and Management." In Eadie, W.A. SAGE 21st Century Reference Series: Communication. Thousand Oaks, CA: Sage (2009)
• Chapter (author): "Two Polls Show Media Out of Step with Native America," in Shoot the Indian: Media, Misperception and Native Truth. American Indian Policy and Media Initiative (2007)
• Chapter (author): "The Cherokee-Freedmen Story: What the Media Saw," in Shoot the Indian: Media, Misperception and Native Truth. American Indian Policy and Media Initiative (2007)
• Journal Article: "Psychological Type and Public Relations: Theory, Research and Applications." Journal for Public Relations Research 5 (3), 177-199, Fall (1993)
• Journal Article: "Matching the Audience and the Message: Using Psychological Functions in Designing Persuasive Communication."Proceedings, Association for Psychological Type, Los Angeles (1993)
• Book Review: Public Relations for Hospitality Managers: Communicating for Greater Profits. Newsletter of the American Hospitality Association (1998)
• Book Review: Negotiation as a Social Process. In Public Relations Review 22 (3), 319-320, Fall (1996). Reprint of review in Psicologa, Madrid, Spain (1997)

 Textbook Adoptions

• Strategic Planning for Public Relations has been adopted for classes by 178 colleges and universities (see faculty.buffalostate.edu/smithrd/bio/SPPRadopters.htm for listing). The book has been acquired by 862 academic libraries in the U.S., Canada, Asia, Africa, Australia and New Zealand, Middle East and both Western and Eastern Europe. Professionally, SPPR is on a short list of books recommended by the Public Relations Association of America for candidates for the APR exam, with similar endorsement by the Canadian Public Relations Society, Public Relations Council of India and several other national groups affiliated with the International Public Relations Association. It is listed in the professional resource centers of several PRSA chapters and by Kargozar Public Relations agency in Ira. The book also is listed as recommended reading by Six Sigma Strategy Training of Sussex, England.
• Becoming a Public Relations Writer has been adopted for classes at 137 colleges and universities (see faculty.buffalostate.edu/smithrd/bio/BPRWadopters.htm for listing). The book has been acquired by 557 academic libraries in the U.S., Canada, Asia, Africa, Australia, Middle East and both Western and Eastern Europe.
• MediaWriting has been adopted for classes at the following 63 colleges and universities (see faculty.buffalostate.edu/smithrd/bio/MWadopters.htm for listing). The book has been acquired by 711 academic libraries in the U.S., Canada, Caribbean, Asia, Africa, Australia, Middle East and both Western and Eastern Europe.

Research in Progress

• "Implications of Readability Measures in Legal Documents"
• "Apologies and Apologia: Public Relations Strategies in Corporate Settings"

Academic Citations

• In Dimitrov, R. (2008) "Acting Strategically: Skilled Communication by Australian Refugee Advocacy Groups." Global Media Journal (Vol. 2, No. 1).
• In Vercic D., Grunig, J.E. (2009). "The Origins of Public Relations Theory in Economic and Straegic Management," in Moss., D., Vercic, D., & Warnaby, M. (2002). Perspectives on Public Relations Research. Routledge. Citation for Strategic Planning for Public Relations.
• In Sandu, S. (2007). Straegic Communication: An Institutional perspective." International Journal of Strategic Communication (Vol 3, 2, 72-92). Citation for Strategic Planning for Public Relations.
• In Smuddle, P.M. & Courtwright, J.L. (Winter 2008) "Time to Get a Job: Helping Image Repair Theory Begin a Job in Public Relations, Public Relations Journal (Vol. 2, No. 1). Citation for Strategic Planning for Public Relations.
• In Hallihan K., Holtzhousen, D., Van Ruler, B., Vercic., D., & Sriramesh, K. (2007) "Definining Strategic Communication," International Journal of Strategtic Communication (Vol. 1, No. 1, 3-35). Citation for Strategic Planning for Public Relations.
• In Pederson, P.M., Miloch, K.S., & Laucella, PC. (2007). Strategic Sport Communication. Human Kinetics. Citation for Strategic Planning for Public Relations.
• In Stroh, U. (2006). "An Alternative Postmodern Approach to Corporate Communication Strategy," in Grunig, Gunig & Toth (2007) The Future of Excellence in Public Relations and Communication Management. Citation for Strategic Planning for Public Relations.
• In Woodward, W.D. (2006). "Public Relations Planning and Action as 'Practical-Critical' Communication," Communication Theory (vol 13, No. 4, 411-431). Citation for Strategic Planning for Public Relations.
• In Carden, A. (2005) "The use of Persuasive Appeals and Public Relations in the Travel and Tourism Industry Post 9/11," Journal of Hospitality Marketing and Management (Vol 12). Citation for Strategic Planning for Public Relations.
• In Fitzpatrick, K.R. (2005) "The Legal Challenge of Integrated Marketing Communication (IMC): Integrating Commercial and Political Speech,"Journal of Advertising, 24 (4) Winter, 93-102. Multiple citations for Strategic Planning for Public Relations.
• In Bobbitt, R., & Sullivan R. (2005). "Developing the Public Relations Campaign: A Team-Based Approach." Bibliographic recommendations for Strategic Planning for Public Relations and Becoming a Public Relations Writer.
• In Fabian, L-A (2004). "How Are We Doing? The Impotance of Mesurement for PR Professionals: A Canadian Perspective." Proceedings, International Public Relations Research Conference. Citation for Strategic Planning for Public Relations.
• In Fall, L.T. (2004 ) "The Increasing Role of Public Relations as a Crisis Management Function: An Emperical Examination of Communication Restrategising Efforts among Destination Organization Managers in the Wake of 11th September 2001." Journal of Vacation Marketing (Vol 10, No. 3, 238-253).
• In Kinnick, K.N. (2003. How Corporate America Grieves: Responses to September 11 in Public Relations Advertising." Public Relations Review (Vol. 29, No. 4. 443-459)).
• Communication Research Trends (Vo. 22, No. 2, 39-40. WEB (Summer 2003). Book review for Becoming a Public Relations Writer.
• Journalism and Mass Communication Educator (Autumn 2002) 282-283. Toth, E. (Autumn 2002). Book review for Strategic Planning for Public Relations.
• In Halloran, K. (ed). (2002) PR Bibliography: Selected Research Articles, Book Chapters & Monographs (1980-Present). Citation for "Psychological Type and Public Relations: Theory, Research and Applications"
• "Working With the Media" (Web page of articles and information at University of Toledo). "What Is News?" adapted from Becoming a Public Relations Writer.
• In Public Relations Tactics, (January 1998) "Ask the Professor" column recommendation for Becoming a Public Relations Writer.
• In Wilcox, D.L., Ault, P.H. & Agee, W.K. (1998). Public Relations: Strategies and Tactics. Bibliographic recommendations for Becoming a Public Relations Writer .
• In Wilcox, D.L., Ault, P.H. & Agee, W.K. (1998). Public Relations: Strategies and Tactics. Suggested readings in Chapter 10 for "Psychological Type and Public Relations: Theory, Research and Applications"
• In Thompson, W. (1996). Targeting the message: A receiver-centered process for public relations writing. Recommended reading in Chapter 1 and Chapter 2 for "Psychological Type and Public Relations: Theory, Research and Applications"

Academic Presentations

• "Media Representation and Misrepresentation of American Indians." Union for Democratic Communications, Buffalo (2009)
• "Dinosaurs or Dunces: Who Should Teach Public Relations?" International Communications Association, Albuquerque (1995)
• "Matching the Audience and the Message: Using Psychological Functions in Designing Persuasive Communication." Association for Psychological Type, Los Angeles (1993)
• "Psychological Type and Public Relations: Theory, Research and Applications." Public Relations Division, Association for Education in Journalism and Mass Communication, Montreal, Canada (1992)

Academic Advising

• Public Communication students at Buffalo State
• Students in other communication majors at Buffalo State
• Uncommitted students at Buffalo State
• Informal and intermittent advisement about public relations education and careers with students and faculty at other colleges and universities, primarily based on e-mail or Website contact from the following locations: United States: New York (Syracuse Univ, Utica Col, Univ at Buffalo, Canisius Col), Pennsylvania (Penn State Univ), Ohio (Kent State Univ, Coyahoga Community Col), Minnesota (Bethel Col), Indiana (DePauw Univ), and Nebraska (Creighton Univ). International: Scotland (Queen Margaret Univ Col), Russia (Moscow Economic Col), China (Univ of Hong Kong), Japan (Kansai Gaidai Univ), New Zealand (Victoria Univ), Quebec (Laval Univ), and Ontario (Niagara Col at Welland)

Academic Consulting

• External professional review for promotion and tenure, Kent State University (2008)
• External program review: Communication Department, SUNY Fredonia (2006)
• Manuscript Review: Media Today: An Introduction to Mass Communication (2nd ed.), Houghton-Mifflin (2003)
• Solicited for input into public relations bibliography for handbook on smoking counter-marketing program, Centers for Disease Control and Prevention, Health Communications Branch (2002)
• Prospectus review: Applied Public Relations: Case Studies and Problem Solving, Lawrence Erlbaum Associates (2002)
• External program review: Journalism and Public Relations undergraduate program, Utica College of Syracuse University (2001)
• Prospectus review: Contemporary Public Relations, NTC Contemporary Books (1999)
• Prospectus review: Corporate Public Relations, NTC Contemporary Books (1998)
• External professional review for promotion and tenure, Kent State University (1997)
• Manuscript review: McElreath, M. (1996) Managing Systematic and Ethical Public Relations (2nd ed.), Brown & Benchmark
• Prospectus review: Essentials of Public Relations Research, HarperCollins (1995) |
• Prospectus review: Readings in Corporate Public Relations, HarperCollins (1994)
• Prospectus review: Proposal Savvy, HarperCollins (1994)
• Prospectus review: Advanced Public Relations: Theory & Strategy, HarperCollins (1994)

Academic Awards and Achievements

• Nominee: Outstanding Educator, Public Relations Society of America (2006, 2007)
• President's Award for Excellence in Academic Advisement, Buffalo State College (1999)
• Third-place research paper, Public Relations Division, Association for Education in Journalism and Mass Communication, Montreal, Canada (1992)
• Masters Prize, Newhouse School of Public Communications, Syracuse University (4.0 Academic Average) (1985)
• Educational Service Bureau Faculty Award, Lock Haven State College (1970)
• Pi Delta Epsilon journalism fraternity (charter member), Lock Haven State College (1969)

Academic Affiliations and Service

• Association for Education in Journalism & Mass Communication. Member (1991-Present). Member: Public Relations Division (1991-Present).
  Assistant Chair: Public Relations Research Committee (1993)

Academic Accreditation

• National Council for Accreditation of Teacher Education (1970)

Academic Service

Buffalo State College

• Project Director: American Indian Policy and Media Initiative (2005-present)
• Chair, Communication Department (2003-present)
• Member: Provost Task Force on Facilities Master Plan (2009)
• Member: Provost Task Force on Academic Advisement (2008-09)
• Member: Blue Ribbon Task Force on Advising (2002-03)
• Member: College Relations BSC Image Task Force (2003)
• Member: Intercollegiate Athletics Advisory Board (2001-03; 2003-05)
• Member: Selection Committee for President's Award for Graduate Student (2003)
• Member, Buffalo State Chorale singing group (1901-Present)
• Member: Student Elections Board (2002)
• Chair: Homecoming Committee (2000, 2001)
• Faculty Resident for Marketing, College Relations (1997-98)
• Member: Mission Review Committee (1998-1999)
• Member: Enrollment Management Advisory Committee (1997-98)
• Member: Quasquicentennial Steering Committee (1995-97)
• Chair: Marketing Subcommittee, 125th Anniversary (1995-97)
• Member: College Marketing Committee (1993-97)
• Chair: Marketing Committee Subcommittee on Planning (1994)
• Member: Faculty Enhancement Program (1993, 1994)
• Member: College Judiciary Board (1994)

Buffalo State College Foundation

• Member: Faculty Advisory Committee (1999)

Faculty Senate, Buffalo State College

• Senator, At-Large (1998-2001)
• Senator, unexpired term, Arts & Humanities (1997-98)
• Member: Committee on Promotion of Student Enrollment (1995-96)
• Member: Committee on Public Service (1993-1996)
• Member: Committee on Instruction & Research (1993-95)

United Students Government, Buffalo State College

• Co-Advisor: Public Relations Student Society of America (1990-Present)
• Advisor: Scuba and Sailing Club (1998-2000)
• Panel Member: Forum on Student Rights (1999)

Faculty of Arts and Humanities, Buffalo State College

• Member: Leadership Team (2003-present)
• Member: Assessment Committee (2000-2006)
• Member: Oversight Committee (1999-2001)
• Member: Academic Standards Committee (1995-1999)
• Member: Curriculum Committee (1993-1995, 1997-1998)

Communication Department, Buffalo State College

• Chair (2003-Present)
• Web Editor (2002-03)
• Acting Chair (Summer 2002)
• Associate Chair (2000-01)
• Member: Assessment Committee (2000-Present); Chair 2000-02; Co-Chair 2002-Present)
• Academic Advisor: Public Communications (1990-Present)
• Chair: Advisement and Retention Committee (1997-1998)
• Member: Personnel Committee (1996-1999); Chair (1998-1999)
• Member: Curriculum/Advisement Committee (2002-05, 1991-93); Chair (1992-93)
• Member: Bylaws Revision Committee (1992-93); Chair (1996-97)
• Member: Bylaws and Elections Committee (1993-1996); Chair (1995-96)
• Representative: Library Acquisitions (1991-94, 1996-99)
• Representative: United Way (1991, 1994)
• Chair: Media Day (1991)
• Recording Secretary: Communication Faculty (1990-1996)

Professional Credentials

Professional Experience

American Indian Policy & Media Initiative
(Director 2005-present)

Smith Communication Counsel
(Consultant: Public Relations & Marketing Communication), 1990-Present.
Clients for consultation, strategic planning, training and/or research include

• Santa Ynez Band of Chumash Indians (research)
• United Way of Buffalo and Erie County (media training)
• Buffalo Hearing and Speech Association (research)
• Buffalo State College (research, strategic planning, media training)
• Cappellino Public Relations (research)
• Clarence Clergy Association (strategic planning)
• Clarkson Center for Human Resources at Buffalo (strategic planning)
• Episcopal Diocese of Western New York (communication planning)
• Erie Community College (crisis management)
• Greater Buffalo Council on Alcoholism and Substance Abuse (research, strategic planning)
• Hudson and Associates Public Relations (strategic planning)
• Library Resource Council of Western New York (communication planning)
• Niagara County Community College (research)
• Niagara Frontier Transportation Authority (writing)
• St. Columban's-on-the-Lake Retirement Home (research, strategic planning)
• Stella Niagara Center of Renewal at Lewiston (research, strategic planning)
• Syracuse Office of Catholic Schools (research, strategic planning)
• Several confidential consultancies re: crisis communication

Diocese of Syracuse, New York
Director for Public Affairs (1989-1990)
Director for Communications (1980-1989)

Grit Publishing Company, Williamsport, Pennsylvania
Assistant Editor (1973-1980)
Reporter (1968-1970)

United States Navy
Ranking Journalist, USS Ranger (1970-1973)
Two tours of service in Vietnam
Honorable Discharge as Conscientious Objector

Professional Affiliations and Service

Public Relations Society of America (National)

• Member (1988-Present)
• Member: Educators' Section (1991-Present)
• Member: Educational Affairs committee (1999-2001)
• Chair: Northeast District (1996)
• Member: Nominating Committee (1996)
• Member: Public Relations Bibliography Task Force (1992)

PRSA Buffalo/Niagara Chapter

• Member: (1990-Present)
• Member: Planning Task Force (2002)
• Judge, Excalibur Awards Committee (1999)\
• President: Board of Directors (1994, 1995)
• Secretary: Board of Directors (1992)
• Chair: Accreditation Committee (1991-1994)
• Proctor: Accreditation Exams (1991-2002)
• Coach/Instructor: Accreditation Preparation Program (1001-Present)
• Judge: Awards Competition for Dayton (Ohio) PRSA chapter (1994)
• Judge: Bateman Competition, Public Relations Student Society of America (1994, 1995, 1996)

PRSA Central New York Chapter

• Member: Chapter (1988-90)
• Member At-Large: Board of Directors (1989-90)

Committee to Protect Journalists

• Member (2006-Present)

Native American Journalists Association

• Member (2006-Present)

Unity: Journalists of Color

• Member (2006-Present)

Committee of Concerned Journalists

• Member (2006-Present)

Professional Accreditation

• Public Relations Society of America (1990)
• O'Dwyer's Directory of Public Relations Executives (1996-present)

Professional Awards and Achievements

• Strategic Planning for Public Relations listed on a "short list" of recommended textbooks for PRSA national APR exam (adopted 2002)
• Chapter Service Award, PRSA/Buffalo (2001)
• Excalibur Bronze Award (Web Site Category), PRSA/Buffalo (1999)
• Excalibur Silver Award (Visual Identity Research), PRSA/Buffalo (1999)
• Practitioner of the Year, PRSA/Buffalo (1998)
• Excalibur Bronze First-Place Award, Single Entry (Research Category), PRSA (1994)
• Excalibur Platinum Best of Show Award (for Research and Planning Project), PRSA (1994)

Professional Citations and Media-Initiated Interviews

• WBEN Radio (Buffalo). Live interview by Tom Puckett re: reaction to Dan Rather/CBS apology for use of unauthenticated documents, and current competitive environment within the news media (September 20, 2004)
• Reuters News Service. Interview by Joseph A. Giannone re: public relations impact of the Exxon Valdez oil spill, "Exxon Mobil-Valdez No Big Deal (September 1, 2003)
• The Buffalo News. Interview by Matt Glynn re: public relations implications of Adelphia financial crisis, "SEC Makes Adelphia Investigation Formal" (April 17, 2002)
• WKBW-TV7 (Buffalo). Interview by Stefan Mychajliw re: public relations implication of Monica Lewinski network television interview (March 4, 1999)
• The Buffalo News. Interview by Sharon Lindstedt re: public relations strategy, "Health Care Firm Creates Debate in Public Relations" (October 6, 1998)
• Communication World, magazine of the International Association of Business Communicators. Interview by Mavis Walmsley re: public relations education and development of leaders for strategic and integrated communication, "The Next Generation of Public Relations Practitioners: Are They Ready? And Are We Ready for Them?" (September 15, 1998)
• Counsel, quarterly publication of the National Council for Marketing and Public Relations. Interview by Dr. Joseph Brennan, "Power Failure Jolts [Delgado Community] College into Crisis Mode (Summer, 1998)
• WNUC Radio (Buffalo) urban-affairs program, "The Impact of Public Relations" (1997)

Professional Publications

• Research/Planning Study: Messages of Engagement, commissioned project with National Museum of the American Indian-Smithsonian (2006)
• Workbook: Crisis. Advanced media training/crisis communication workshop (1999)
• Workbook: Credibility. Interview Training Workshop (1998. 1999)
• Planning Report: Creating a Reputation for Excellence: An Action Program for Marketing and Public Relations. Buffalo State College (1998)
• Workbook: Reputation. Media Relations Seminar (1998)
• Article: "Writing and Readability," Prime Line PRSA newsletter (July 1996)
• Article: "Research on Parent Awareness and Attitudes." School Development Bulletin, Syracuse (1991)
• Editor, contributing writer, production coordinator. Faith and Friendship: Catholicism in the Diocese of Syracuse: 1886-1986 (1987)

Professional Presentations

• "American Indians in the Media," Native American Student Association, Buffalo State (2009)
• "Diversity in the Newsroom," Editorial staff, Rochester (NY) Democrat and Chronicle (2006)
• "Public Opinion Research and American Indianss," Hear Our Voices/Symposium on Communication and Native Americans, Washington DC (2006)
• "Civic Engagement," National Museum of the American Indian, Washington DC (2006)
• "Promoting Your Program," Ford/UAW National Workshop, Black Creek MI (2001)
• "Taking the Mystery Out of Measurement: Creative and Cost-Effective Ways to Understand the Impact of Public Relations," PRSA Regional Conference, Rochester NY (1999)
• "Caught in the Spotlight: Providing Media Training for Your College," SUNY Council for University Advancement and Development (1999)
• "Public Relations Research and Planning." Fundamentals of Public Relations program, PRSA and Canisius Center@Amherst (1999, 2000, 2001)
• "Case Study Workshop," Fundamentals of Public Relations program, PRSA and Canisius Center@Amherst (1999, 2000, 2001)
• "Advanced Media Relations Seminar." Buffalo State College (1999)
• "Interview Training Workshops" (3), Buffalo State College (1998)
• "Media Relations Seminar," Buffalo State College (1998)
• "Responding Proactively to Media Inquiries." PRSA National Conference, St. Louis (1996)
• "ROPE: Strategic Planning for Integrated Communication." NYSARC/New York State Association for Retarded Citizens, Lake George NY (1996)
• "Strategic Public Relations for Senior Practitioners." PRSA, Syracuse NY (1996)
• "Strategies for Effective Public Relations." PRSA, Albany NY (1996)
• "A Baker's Dozen: 13 Ways to Become a More Strategic Public Relations Writer." PRSA, Akron OH (1996)
• "Media Relations." Administrative staff, Erie Community College (1995)
• "Marketing Communications for Nonprofit Organizations." American Lung Association, Northeast District, Albany NY (1995)
• "Public Relations Writing Seminar." Public Information Officers, New York State Police, Albany, NY (1995)
• "Research and Evaluation." College of Public Affairs, U.S. Air Force Reserve, Niagara Falls Air Base, Niagara Falls NY (1994)
• "Communication Planning." Episcopal Diocese of Western New York, Buffalo (1994-1996)
• "Professional Accreditation Seminar." Eight-part series, PRSA, Buffalo (1992-Present)
• "Marketing/Public Relations Seminars." Six-part series, presenter and moderator. Arts Council of Buffalo and Niagara County (1993-94)
• "Integrated Communication." Professional development workshop series. PRSA, Buffalo (1993)
• "Professional Accreditation." Workshop presentation, PRSA, Syracuse (1993)
• "Public Relations for Arts Organizations and Human Service Agencies." Workshop keynote presentation. United Way and Arts Council, Buffalo (1993)
• "Public Relations: Developing a Community Image." Workshop series, U.S. Junior Chamber of Commerce, Northeast Regional Metropolitan Conference, Buffalo (1992)
• "Using Impact Objectives for Communication Planning and Evaluation." Workshop presentation, Professional Communicators Network of the Greater Jamestown Area (1992)
• "Working with the News Media." Workshop presentation, Western New York/Ontario chapter, National Association of Church Business Administration, Buffalo (1992)
• "Using Research in Public Relations." Professional development workshop, PRSA, Buffalo (1992)
• "Expanding the Role of Public Relations in Your Organization." Professional development workshop, PRSA, Buffalo (1991)
• "Planning for Public Relations." Plenary address, Catholic School Administrators, Syracuse (1990)
• "Corporate v/ Nonprofit Public Relations." Workshop presentation, Public Relations Student Society of America, SUNY College at Oswego (1990)
• "Practical Public Relations." Workshop presentation, National Catholic Education Association, Toronto, Ontario, Canada (1990)
• "Public Relations for Catholic Schools." Workshop presentation, joint conference of New York State Federation of Catholic School Parents and Catholic School Administrators Association/New York State, Syracuse (1989)

Television Productions

Promotional/Recruiting Videos

• Communication Department, Buffalo State College, supervising producer (1991)
• Our Lady of Pompei School, Syracuse, writer-producer (1990)
• Fund for Retired Sisters, Diocese of Syracuse, writer-producer (1988 , 1989); subsequent use by the Non-Profit Network, Los Angeles (1990)

Teleconference Segments

• Marriage Preparation. CTNA, executive producer (1989)
• Elderly. Fordham University and National Pastoral Life Center, executive producer (1988)

Public Service Announcements

• ARISE Center for the Handicapped, Syracuse, writer-producer (1989)
• Options for Independence, Auburn, writer-producer (1989)
• Naturalization Project, Catholic Charities, Syracuse, executive producer (1989)

Documentary

• "Idea to Image." Catholic Communications of Syracuse with LeMoyne College, Syracuse, writer-producer (1990)

Professional Community Service

• Member: "Success By 6" Public Relations/Marketing Committee, United Way of Buffalo & Erie County (1996-2001)
• Member, Public Relations and Marketing Advisory Council: Villa Maria College (1996-1998)
• Co-Chair, Public Relations Committee: Buffalo Alliance for Education, 1995 Education Week
• Chair, Marketing Committee: Center for the Development of Human Services, Buffalo (1994-1998)
• Search Committee: Public Affairs Department, Buffalo Public Schools 1994)

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