Begin with the basic planning questions. Then address the expanded planning items to the extent they help. Skip any items that don't address your planning needs.
What specific initiatives, sections or groupings of tactics make this plan workable?
What public, goal and objective does each tactic serve?
What is the budget and schedule for each tactic?
From the following categories, indicate which one offers the greatest likelihood of a package of program tactics that is cohesive and logical:
- By Public
- By Goal
- By Objective
- By Organizational Department
- By Tactic
List specific initiatives or sections in your plan
Strategic Implications
Will this approach help the organization to interact with the appropriate public?
What is the main advantage of this approach?
What advantages does this approach offer that other approaches do not?
Are there any disadvantages with this approach?
Scheduling
Message repetition
Frequency
Scheduling pattern (optional): Continuous, Flightin, Pulsing, Massing
Timeline for each tactic
Assigned manager for each tactic
Budget
Budget Line Items
Personnel
Materials
Media costs
Equipment and facilities
Administrative items
Full-cost budget
Break-even point
Per-capita cost