Ron Smith offers the following links for
additional information about advertising, public relations, marketing
communication, and integrated communication. Updated Fall 2002
Professional Organizations
Information and links to PRSA, IABC, CPRS, IPRA and others
American Advertising Federation
American Association of Advertising
Agencies
American Marketing
Association
Canadian Public Relations
Society
International Association of
Business Communicators
Public Relations
Society of America
PRSA
Buffalo Niagara chapter
Religion Communicators
Council
Society for Technical
Communication
Publications & SitesWith On-Line
Articles
Advertising Age
Newspaper
Inside PR Newsletter
Miyamoto Public Relations
Resources Articles on many topics
Public
Relations About.Com On-Line articles on many topics
Topor Marketing Articles on marketing
and communication
Agencies
The following sites,
maintained by public relations and marketing communication firms, provide
professional tips, case studies, articles, and/or links
Burson-Marsteller Case studies, articles,
insights
Communication
Strategies
Creamer Dickson
Basford
Delahaye Group Case
studies, links
Edelman Case
histories
Fleishman-Hillard
Information topics, articles
Franco
Tips, newsletter, links
Frankel
& Anderson Ad samples
Hill & Knowlton
Ketchum Case studies (follow links
through "Creative" and "What We Do")
Manning, Selvage & Lee
MassCom (Australian agency with good
information on research, media training and more.
Miyamoto Public Relations
Resources Articles
Eric Mower &
Associates
Porter/Novelli
Ogilvy
Omnicom Reports, chapters,
articles
Ragan Communication Cases,
tips, articles, and links
Rowland
Case studies
Saatchi & Saatchi
Business Communications
Shandwick
Smith Dawson & Andrews Case
studies
Stanton Case studies
Topor Marketing Articles on marketing
and communication, with focus on marketing for higher education
Marketing Research
American Association of
Advertising Agencies advertising measurement
Claritas (PRIZM)
Gallup Polls
Roper Research
Stanford Research Institute (VALS)
Additional links to marketing
research
Miscellaneous Resources in Public Relations and
Marketing Communication
Integrated
Communication Model plan for integrated communication
PRSA National Capital Chapter Links
Connect with Ron Smith's home page