COM 450 Communication & Society

Class Schedule: #1109 Summer 2009

Instructor: Ron Smith, Professor of Public Communication
E-mail: smithrd@buffalostate.edu
Phone: 878-6039
Fax: 878-6730
Office: Bishop 210

Catalog Description: Capstone study of the role of communication in society; exploration of contemporary issues of mass media and related disciplines; focus on ethical responsibilities of communication professionals.

Prerequisites: Required of all Communication majors after completion of 90 credit hours overall and 30 COM/SPC credit hours.

Required Text: Grossberg, Wartella, Whitney & Wise (2006). MediaMaking: Mass Media in a Popular Culture (2nd ed.). (Sage. ISBN 0-7619-2544-9)

Angel: Student interaction with this course is facilitated through Angel, accessed through "MyBuffState" at www.buffalostate.edu. For help on printing through Angel, see Angel Help Page.

Typical Class, Summer Session: (120 minutes/day. Total 38 hours)

Student Learning Outcomes
On completion of this course, students will be able to:

  1. Demonstrate an understanding of the historical and contemporary role of communication and media in society
  2. Articulate the ethical responsibilities of communication professionals
  3. Articulate the impact of various communication disciplines within the broader communication context
  4. Develop analysis and/or research projects for understanding and measuring the ethical impact of media in society, using contemporary media examples
  5. Analyze, articulate and defend critically informed values about the role of communication in society

Professional Expectations and Class Protocol

Students in COM 450 will be treated as they can expect to be treated in the work place; that is, as adult professionals, each responsible for his/her own performance.

Attendance: You are expected to come to every class meeting on time and prepared to participate. Because of the compressed nature of a summer term, more than two absences will result in the lowering of a grade by a letter. Note that there is no distinction between an excused and an unexcused absence. Being late and/or leaving early by 10 minutes more than two times constitutes an absence.

Participation: Active class participation involves more than mere physical presence. You are expected to be actively involved in this class. Take the initiative in discussion and projects; ask relevant questions; contribute to the over-all learning environment of this class. This is known as active learning. Class discussions will be wide-ranging and open; no relevant topic will be off-limits. Students are encouraged to share their media experiences, insights and professional observations. Candor is encouraged but all class discussions must be conducted in an environment of respect and tolerance – for both people and their ideas.

Cell Phones/Text Messaging: Unless you are on call for your part-time job as an EMT or your significant other is expecting a baby within 48 hours, turn off all cell phones. It is your instructor's belief and presumption that outside distractions and/or your social life are significantly less important than your active participation in this class. Do not even think of texting during class time.

Taping Class Sessions: Students may tape record class sessions to help them in studying or to accommodate a classmate who finds it necessary to be absent.

Class Notes: Notes for each class sessions are posted at the class website. Students should download and read these prior to each class session.

Assignments: You will receive ample notice of assignment deadlines. All writing assignments must be typed and proofread. Assignments are due at midnight on the assigned day. Late assignments will be accepted no later than midnight the next day, with a 10-point late penalty. Any assignment turned in after that will receive more higher than the minimum passing grade of 60 points.
- Note 1: Working on an assignment is no excuse for missing or coming late to class.
- Note 2: Make sure that you turn in your best effort. Because of the accelerated intensity of a four-week summer program, there will be no time for students to revise assignments after they have been submitted.
- Note 3: Students agree that by taking this course, all required papers will be submitted through Turnitin.com (Class ID = 2734480. Name = COM 450 Communication & Society (Summer 2009). Password = Bishop). This service provides an Originality Report for each paper, identifying material that originated in other sources. All submitted papers will be included as source documents in the Turnitin.com reference database solely for the purpose of detecting undocumented material.

Food: Water or soft drinks are permitted. Pizza, subs and beer must be shared with the instructor.


Academic Expectations

Workload: Each student begins this class with the presumption that s/he is an average student capable of advanced undergraduate work. Students will determine their grade from this basis according to their academic performance. (D grade means below average; C grade means average; B grade means above average; A means outstanding.) SUNY criteria for minimal out-of-class work is two hours for each hour of class time; students should expect to spend adequate time in reading, researching and writing homework assignments, and studying for exams. This is known as independent learning, a hallmark of an educated person.

Academic Integrity: Each student is expected to make an honest effort in this class and to be scrupulous in maintaining academic integrity. Cheating and plagiarism will not be tolerated, and college guidelines on academic misconduct will be enforced. See departmental guidelines for avoiding plagiarism. Additional college assistance in avoiding plagiarism is available at avoiding plagiarism (Butler Library).

Special Needs: Students with disabilities or special needs should contact the Office of Disability Services (878-4500). Based on recommendations from that office, students may receive needed assistance, such as additional time or a quiet space to take exams, a reader for exams, and so on.

Calculation of Final Grade: The course grade will be calculated according to the following formula:

Essays: Two 4- to 5-page essays (double spacing) related to course themes. These are not formal research papers, though they do require APA documentation of any published sources used. These essays should be your original professional insight and analysis into themes of your own choosing. Submit these essays through Turnitin.com with the heading: Surname-Essay#.doc (For example, Sally Jones would title her essay Jones-Essay 2.doc).

Themes for Essays should be narrowly defined. For example, "Advertising" would be too broad, but "The Effect of Cereal Advertising on Children" would be appropriate. Other appropriate topics you might select could be coverage of events such as war, crime, same-sex marriage initiatives; media coverage of issues/processes such as science, religion, courts; regulation of media; or social impact of media. Another way to identify a theme is to interview somebody about media use or concerns. Or deal with a concept, theory or practice discussed in the text or in class. Or react to a news report related to media and society. Or develop a topic associated with a recent book, such as Ethnic Minorities and the Media (2000), Provacateur: Images of Women and Minorities in Advertising (1999), Taking Sides: Clashing Views on Controvesial Issues in Mass Media and Society (2004), or The New Anti-Catholicism (2003) with chapters on news media and film.

Grading Criteria for Essays
10% Relevance of topic to Communication and Society class
10% Introduction: State the theme (the big picture) and the situation (what is happening now, or why it is important now). Foreshadow the specific topics being addressed in the essay. Label this one-paragraph section "Introduction."
40% Body of Essay: Explore several topics related to the theme. Provide examples and support details to clarify each topic. A standard format for essays is the "Rule of 3": three topics, each with three examples. This is only a guideline, but realize that less than this generally results in a weak or superficial exploration of the theme. Grading criteria for this section include the quality of information, effective flow, internal logic, and relevance of information.
10% Conclusion: Draw together the topics and refocus the reader's thinking about the theme. Label this one-paragraph section "Conclusion."
15% Personal Reflection: Discuss the viewpoint you have reached or the insight you have gained through your exploration of the topic. Label this multi-paragraph section "Personal Reflection."
15% Written Presentation: Spelling, punctuation, language use, etc.

People use the media in the following ways that fulfill their personal wants and needs:
Surveillance: Obtaining news and information to learn what is going on
Diversion: Using media for entertainment (stimulation, relaxation or emotional release)
Decision Making: Gathering information to make decisions
Social Interaction: Using media as a basis for common activity and shared discussion
Self Understanding: Gaining insight into your own personal attitudes and behavior
Requirement: Using media as a necessary part of your job or education

Keep a log for one week (a full seven days), identifying all of your uses of eight categories of media: Books, magazines, television, radio, movies & video, newspapers, recorded music, and Internet. Use the following format:

Example of Media Use Analysis
For the week of June 14-20, my media use included the following: 168 hours per week; 116 awake hours; 45 hours of media use (average 6.4 hours a day); 39% of awake hours
1-Books 12% - 4 hours reading The Perfect Storm (diversion) 3 hours reading Media Making (requirement) [etc.]
2-Magazines 10% - 2.5 hours reading Maxim (surveillance & diversion), 1.5 hours reading Newsweek (surveillance & decision making) 2 hours reading Backpacker magazine (diversion) [etc.]
3-Television 14 hours watching "Family Guy," "The Colbert Report," "America's Next Top Model," "The Daily Show with Jon Stewart," "South Park" (diversion) [etc.]
[etc. radio, movies/video, newspapers, recorded music, Internet]
Grading Criteria for Media Use Analysis
Part 1 (10%): Overview of the total time you spent with media, the percentage of awake time with all media and percentage of media time with each media category
Part 2 (20%): Amount of time you spent with each specific medium, specific title of media program or publication (if unknown, name of radio station, cable TV station, etc.), and your reason for using the medium
Part 3 (20%): Patterns you observe in your media use
Part 4 (20%): How your media use both reflects and influences your attitudes, beliefs, interests and values
Part 5 (20%): What you learned from this assignment
(10%): Writing, flow, professional presentation
Themes for Research Papers
1. News Ethics: Coverage, (mis)representation, stereotyping, absence, threat, trivilization (3)
2. Media Ideology: Debate on "Media are liberal/conservative" (3)
3. Ethnic Stereotypes: Hispanic, Black, Arab/Muslim, Asian (3)
4. Gender/Age Stereotypes: Women, men, gay/lesbian, elderly (3)
5. Media & Adults: Advertising impact, pornography, violence (3)
6: Media & Children: Advertising impact, aggression, socialization (3)
7. Media & Politics/Government: Campaign coverage, incumbency, watch-dog role (3)
8. Media Regulation (FCC, law, ownership, privacy, censorship, commu nity standards, wartime (3)
9. International Media: Globalization, Asia, Africa, Middle East, Europe, Latin America (3)

Grading Criteria for Research Papers
10% Introduction: State the theme (the big picture) or research question (the conceptual problem) being addressed in this report. Also indicate the situation (what is happening now, or why it is important now). Foreshadow the specific topics being addressed in the report. Label this one-paragraph section "Introduction."
40% Literature Review: Explore and report on what others have written about the theme; note that, by definition, a literature review deals not with the writer's personal opinions but rather with the established knowledge related to the theme, drawn from accepted knowledge as well as the research findings and studied opinion of experts in the field. Use authoritative sources. Do not use Wikipedia, which is notoriously unreliable as an information source. At least half 5 of the required 8 sources should be from real books, academic and professional journals, published material in newspapers or magazines, or published material documented through Nexis-Lexis and InfoTrak (both available through the Butler Library website). Other allowable sources are websites by academic and/or other authoritative sources; if you cannot readily tell the organization that supports the website, don't use it. Also you may use original sources based on interviews. You may even report on your own survey research. Stay on track. Explore relevant aspects of the theme, but don't wander too far afield. Remember that a literature review is not a listing of disjointed quotes and facts but rather a coherent discussion and analysis of the theme. Grading criteria for this section include the quality of information, effective flow, internal logic, effective use of sources, and relevance of information. Label this multi-paragraph section "Literature Review."
10% Conclusion: Tie the research paper together. Summarize the main points. Make a value judgment about the information you have reported. Agree or disagree with the experts and, if appropriate to your subject, formulate your own professional conclusion. Label this one-paragraph section "Conclusion."
10% Personal Reflection: Discuss the viewpoint you have reached or the insight you have gained through your exploration of the topic. Label this multi-paragraph section section "Personal Reflection."
10% Citations: The "Works Cited" section should include citations that are current (generally within the past 10 years), complete, and in APA style.
10% Written Presentation: Spelling, punctuation, language use, etc.
10% Oral Presentation: Overview, familiarity with material, discussion. See Critique for In-Class Oral Presentations.

Because the Communication Department requires a minimum C grade for a major course such as this, the instructor will report passing grades only of C or higher. Any grade calculation below the C level will result in an E as the final reported course grade.

Disclaimer: This syllabus and the associated schedule are guidelines for this course. Class interests and current events may result in additional themes. The schedule and other elements may be adjusted at the instructor's discretion to better serve the needs of the class.


Connect with Ron Smith's home page.

Contact Ron Smith at smithrd@buffalostate.edu.