Media Critiques
COM 100

Critique: A critical estimate or discussion; the art of evaluating or analyzing with knowledge and propriety, especially works of art or literature; the scientific investigation of literary documents in regard to such matters as origin, text, composition, character or history


Critique #1: On-Line Magazine

Check out the Web site of a favorite magazine. In most cases, you can access the Web site simply by typing www.[name of magazine].com. Or use a search engine to find the name. Then type out the following information:

Sample student paper for Critique #1


Critique #2: Newspaper News Content

Get a copy of a daily newspaper. Analyze the news pages (not sports, entertainment, business or lifestyle). Then type out the follow information:


Critique #3: Web Site

Check out the Web site of a company or organization. Spend some time browsing through this site. Then type out the following information:


Critique #4: Magazine Advertisment

Get a copy of a full-page or two-page advertisement in a magazine. Carefully cut out the ad and mount it (using rubber cement, two-sided tape, or paper adhesive) on a sheet of paper. Then submit it, along with the follow information:


Critique #5: TV News Interview Program

Watch at least two different episodes of one the following television news interview programs: Larry King Live (CNN); Nightline with Ted Koppel (ABC); Charlie Rose (PBS); Geraldo Rivera Live (CNBC), or The O'Reilley Factor w/ Bill O'Reilly (Fox). Then type out the following information:


Critique #6: Media Use Analysis

People use the media in the following ways that fulfill their personal wants and needs:
Surveillance: obtaining news and information to learn what is going on
Diversion: using media for entertainment (stimulation, relaxation or emotional release)
Decision Making: gathering information to make decisions
Social Interaction: using media as a basis for common activity and shared discussion
Self Understanding: gaining insight into your own personal attitudes and behavior
Requirement: using media as a necessary part of your job or education

Keep a log for one week (Sunday morning through Saturday night), identifying all of your uses of eight categories of media: Books, Internet, magazines, movies & video, newspapers, radio, recorded music, and television. Use the following format:

The following example may help you get started.

For the week of Sept. 17-23, I spent 57 hours using communication media, including the following: books 12%, recorded music 45%, television 23% [etc.]

Books
4 hours reading The Perfect Storm (diversion)
3 hours reading Media of Mass Communication (requirement)

Magazine
2.5 hours reading Maxim (surveillance & diversion)
1.5 hours reading Newsweek (surveillance & decision making)
2 hours reading Hustler (diversion)

Television
14 hours watching Friends, Law and Order, Roswell, Loveline, South Park, Monday Night Football, Soccer, Crocodile Hunter, Undressed (diversion)


Return to COM 100 home page.

Connect with Ron Smith's home page.

Contact Ron Smith at smithrd@bscmail.buffalostate.edu.