|
Internship Duties:
|
1) Special Events Intern
Intern will work with event staff on the signature fundraisers of the
American Diabetes Association – the Step Out: Walk to Stop Diabetes and the
Tour de Cure cycling event. The main focus of this internship will be on
participant engagement and increasing the usage of our online tools and
social media. This includes managing event websites, email blasts,
fundraising incentives and data management.
Responsibilities:
* Assist with fulfillment of email calendar.
* Work with event participants to encourage the utilization of our online
fundraising tools.
* Analyze and manage data from participant and donor reports.
* Create multiple email communications to current/past walkers and cyclists
encouraging event participation, recruitment and fundraising.
* Collaborate on social media, publicity, marketing and communication
efforts.
* Writing and posting blog posts/tweets/updates, etc.
* Tracking the growth and the impact of social media.
* Provide general support to Special Event staff as needed.
2) Outreach, Marketing, and Social Media Coordination Intern:
This internship is intended for an individual interested in a career that
requires client interaction along with the use of marketing and social media.
This internship would be well suited for an organized highly motivated
individual with excellent communication and people skills who is looking to
take ownership of a project and gain valuable real world experience.
The
intern that fills this position will work closely with the Tour de Cure staff
lead and committees and be given training and information from previous years
to work with in handling the outreach, marketing and social media
coordination for the event. A Red Rider is someone with diabetes who rides in
the Tour de Cure event. The ADA provides monthly activities for these
individuals to attend in order to foster an environment of community. The
intern selected for this role will work with the ADA staff lead to assist in
the coordination of the Red Rider events and will occasionally attend the
events.
Responsibilities:
-Intern is encouraged to attend the Tour de Cure and the Step Out: Walk
to Stop Diabetes -Must be able to occasionally attend Tour de Cure and
Marketing Committee Meetings
-Must be able to occasionally attend Red Rider events-Must prepare an Outreach,
Marketing, and Social Media Status Update Report on a monthly basis to be
shared with staff leads, committee members, and event chair
-Responsible for the posting of ADA approved Facebook and Twitter posts
according to approved timeline
-Responsible for sending individual ADA approved messages to riders
-Responsible for adding the Tour de Cure to all local event listings and
event calendars
-Responsible for reaching out to local running races requesting permission to
promote the Tour de Cure event by providing marketing collateral for event
goodie bags
-Responsible for securing commitments from community partners to post Red
Rider displays in their offices, examples include doctors' offices,
hospitals, clinics, etc.
-Responsible for mailing and dropping off Red Rider displays and marketing
collateral as needed
-Responsible for creating content for press release and stories for
dissemination to the media and possible publication
-Responsible for creating "Red Rider of the Month" content for
email blasts, newsletters, and Facebook posts
-Responsible for creating additional content for newsletters and email blasts
as determined by the Tour de Cure staff lead
-Responsible for creating day of event media kits
-Responsible for working in conjunction to staff lead in order to determine
and coordinate media logistical day of event needs
|
|
Specific Skills Required:
|
Any travel expenses incurred by the intern, meaning gas
and mileage and/or parking will be reimbursed with gas and mileage being
reimbursed at the federally determined reimbursement rate.
*
Excellent written and oral communications skills.
* Ability to work in a fast-paced, team environment, but can also handle independent
projects.
* Must be able to multi-task and be extremely detail-oriented.
* Knowledge of social media – Facebook, Twitter, LinkedIn, YouTube, blogs,
etc.
* Familiarity with walk/cycling based pledge events is a plus.
Note:
* Internship is based out of our Buffalo office.
* A minimum of 10 hours per week is required.
|