Professional Experience


WKBW-TV (ABC) ART DIRECTOR: Responsible for all departmental organization, staffing, budget planning, and job allocation. Coordination, planning and design of WKBW-TV's on and off-air image on a daily, long and short term basis using computer graphics, animation, digital video, compositing and audio. Project supervision and design for the Sales, Commercial Production, Promotions, and Programming Departments. Corporate identity supervision, Web site design, programming and development, production of music and sound tracks for the News, Promotion and Programming Departments. Responsible for equipment recommendations and purchases.

MCA/INFINITY RECORDS - MUSICIAN, COMPOSER, PRODUCER: Wrote, arranged and produced music for commercial sale. Worked in various recording studios as a performer and producer in New York and Los Angeles on a number of musical projects. Currently produce music and sound soundtrack for broadcast and non-broadcast applications.

UNITED STATES POSTAL SERVICE - GRAPHICS/ANIMATION PRODUCER: Design and production of graphics and animation for USPS News. USPS News is a weekly satellite television broadcast to over one million postal employees throughout the United States. Branding stategy is modeled after the broadcast news network design format. Other graphic packages are support materials for new product release.

DIGITAL EXPERIENCE - CONSULTANT/PROJECT MANAGER:

COMPUTERS-SGI/UNIX, Macintosh, PC Platforms.

SOFTWARE- Final Cut Pro, AVID Media Composer, Chyron Infinit, Adobe Creative Suite CS3: Photoshop, After Effects, Motion, InDesign, Illustrator, Dreamweaver, Flash, Fireworks, Acrobat, Image Ready, Quicktime VR, DVD-HD, VLC, Handbrake, Soundedit Pro,BBEdit, HTML and some Java scripting. Business software: Microsoft Office Suite, iWorks,Other peripherial softwares.

News

June 2008
The NMC (New Media Consortium) will hold its international conference in Princeton, N.J. in June of 2008. Lou Rera will present a paper at the conference.
More...